This project involved the creation of a ‘multi-lingual’ website that covers 7 languages across 11 countries, to promote Claire’s online competition to win tickets and signed merchandise to see One Direction live in concert throughout Europe – plus the chance for one lucky couple to meet the band in the UK too.
The contract follows our successful release of another website for Claire’s to promote their sponsorship of the annual T4 on The Beach festival.
The site is fully mobile compatible to cater for the large proportion of young visitors that Claire’s expects. During the 3 weeks that the competition was live, the website received 90, 000 visits and 59, 000 entries.
Hind Hadj, Head of European Press & Marketing for Claire’s, commented, “Fast Fwd is a great partner to work with and have overcome all challenges we had in pulling the project together. I am sure we will work with them again soon”.