Video content on website seems to fluctuate in popularity. So if it is vulnerable to fashion, can there be strong empirical evidence of the benefit of video content on a website?
Continue readingYou Are Losing Customers Right Now
Posted on 7, Mar by Matthew Jensen
Right now, if one of your customers is searching for what you sell, using their iPad. The chances are, they are finding your mobile friendly competitor.
Continue reading2013 The Year Everything Changes!
Posted on 15, Jan by Matthew Jensen
If you want to win traffic, this year you must generate good content! It has become a lot more difficult to predict the success of an SEO campaign.
Continue readingWhat You MUST do Online in 2012!
Posted on 18, May by Matthew Jensen
The world is a buzz with jargon relating to developments in the online space. For those of us in the industry, it is all very exciting.
Continue readingMarketing and the Parable of the Fruit Picker
Posted on 23, Feb by Matthew Jensen
The best way to grow a customer base is to have a strong identity that really speaks to your desired audience. People however are all different, even the most popular and powerful mass market brands like Coca Cola and Google have detractors.
Continue readingSEO Weasel
Posted on 17, Feb by Matthew Jensen
SEO can be a legitimate activity when done correctly. Any notion that it is corrupting the integrity of the internet is bitter cynicism as the only reliable way to get truly good and bankable search rankings is through relevant content and a properly designed website.
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