A couple of years ago when I last wrote a blog on email marketing, roughly 26% of marketing emails were opened on a mobile device, today the average is over 50%.
Continue readingHow Giving it Away Pays
Posted on 6, Mar by Matthew Jensen
That principle holds true of many other service industries, it is difficult to engage a solicitor or a surveyor for the first time, because the uninitiated will have few points of reference and it will be difficult to establish quality.
Continue reading2013 The Year Everything Changes!
Posted on 15, Jan by Matthew Jensen
If you want to win traffic, this year you must generate good content! It has become a lot more difficult to predict the success of an SEO campaign.
Continue readingWhat the Facebook is Content Marketing?
Posted on 14, Aug by Matthew Jensen
The origins of content marketing go back to customer magazines of the early 20th century. It feeds on the desire of the target market to feel informed about the products they are buying.
Continue readingWhat You MUST do Online in 2012!
Posted on 18, May by Matthew Jensen
The world is a buzz with jargon relating to developments in the online space. For those of us in the industry, it is all very exciting.
Continue readingIs Quick Response for you?
Posted on 1, Mar by Matthew Jensen
For an 18 year old innovation, QR (quick response) codes are getting a lot of media attention. This week Kishen and I were asked to author a half hour CPD film on them and I have also been busy engaging with business owners interested in QR on a variety of forums.
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