Over the last few years, a lot of my food industry clients have been focused on two areas of their business. Loyalty and Social Media. They are not wrong, both of these areas are important areas of business development for them and are very effective ways to improve the turnover and profitability of a food business.
Continue readingCoupon Sites: Holy Grail or Poisoned Chalice?
Posted on 6, Feb by Kishen Hawkins
Many restaurants are turning to popular coupon sites, such as Groupon and Vouchercloud, to offer deep discounts on the promise of increased sales. While this strategy can bring results in terms of increased volume and brand exposure, they must be careful not to “oversell” or else risk alienating customers.
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