If you want to win traffic, this year you must generate good content! It has become a lot more difficult to predict the success of an SEO campaign.
Continue readingWhat the Facebook is Content Marketing?
Posted on 14, Aug by Matthew Jensen
The origins of content marketing go back to customer magazines of the early 20th century. It feeds on the desire of the target market to feel informed about the products they are buying.
Continue readingWhat You MUST do Online in 2012!
Posted on 18, May by Matthew Jensen
The world is a buzz with jargon relating to developments in the online space. For those of us in the industry, it is all very exciting.
Continue readingThe Future of Apps
Posted on 12, Apr by Matthew Jensen
In the last few weeks we have seen the high profile launch of the Instagram for Android app and the subsequent buy out of Instagram by Facebook for a cool $1 billion. It may be a coincidence but it seems to me that Facebook felt that for them to continue to own photo-sharing, they had to own Instagram and the android app brought Instagram to far too many.
Continue readingSuccess in Ann Summers Campaign
Posted on 15, Feb by Matthew Jensen
We’ve been working hard for the past six months on a big campaign for Ann Summers, including a website, iphone app, online modelling competition and social media integration. It’s been a huge success and was recently featured in Creative Boom – part of the Guardian’s culture professionals network.
Continue readingTwitter Launching Enhanced Profile Pages
Posted on 31, Jan by Kishen Hawkins
Twitter has launched Enhanced Profile Pages to help companies promote their brands. Originally trialled in December with Super Brands like Coca-Cola and American Express, the enhanced profiles will soon be available to any company that can commit to an annual advertising spend of $25,000 or more.
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