The world is a buzz with jargon relating to developments in the online space. For those of us in the industry, it is all very exciting.
Continue readingLeveraging the Social Influence of Your Best Customers
Posted on 14, Mar by Matthew Jensen
Over the last few years, a lot of my food industry clients have been focused on two areas of their business. Loyalty and Social Media. They are not wrong, both of these areas are important areas of business development for them and are very effective ways to improve the turnover and profitability of a food business.
Continue readingSuccess in Ann Summers Campaign
Posted on 15, Feb by Matthew Jensen
We’ve been working hard for the past six months on a big campaign for Ann Summers, including a website, iphone app, online modelling competition and social media integration. It’s been a huge success and was recently featured in Creative Boom – part of the Guardian’s culture professionals network.
Continue readingCoupon Sites: Holy Grail or Poisoned Chalice?
Posted on 6, Feb by Kishen Hawkins
Many restaurants are turning to popular coupon sites, such as Groupon and Vouchercloud, to offer deep discounts on the promise of increased sales. While this strategy can bring results in terms of increased volume and brand exposure, they must be careful not to “oversell” or else risk alienating customers.
Continue readingWe’re Recommended, Officially
Posted on 1, Feb by Kishen Hawkins
We’re excited that Fast Fwd has officially joined the Recommended Agency Register! RAR is respected for its independent assessment process. In fact, the only opinion that counts is yours.
Continue readingKeep On-Target
Posted on 31, Jan by Matthew Jensen
An important part of our product offer at Fast Fwd is our promise of measurable results from any marketing activity we do.
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