To develop a website that is disability friendly it is important to realise how the technology blind users employ affects website design and then rework site components such as image and link tags, form formats and even colour schemes.
Continue readingRetailers: You are doing it wrong!
Posted on 15, Apr by Matthew Jensen
While their model was being undermined, the major retailers did nothing to strengthen their USP, if anything; they actively contributed to weakening it by employing fewer less well trained sales assistants in store.
Continue readingYou Are Losing Customers Right Now
Posted on 7, Mar by Matthew Jensen
Right now, if one of your customers is searching for what you sell, using their iPad. The chances are, they are finding your mobile friendly competitor.
Continue reading15 Minutes of Fame
Posted on 6, Mar by Matthew Jensen
Last week I had the pleasure of joining the Institute of Internal Communications (IoIC) for their Annual seminar. As a guest speaker, I discussed the ways that social media websites have changed the way we engage with software and indeed changed the way it is designed.
Continue readingGoogle Maps, Back in Black
Posted on 14, Dec by Matthew Jensen
As of this week, Google Maps is back on the iPhone. Hurrah! Actually Google’s products have been a little flaky recently, the reliability of Google apps must be called into questions however the new iPhone app goes a long way to restoring faith in the Greatest internet brand.
Continue readingWhat is This… A Website For Ants?
Posted on 16, Nov by Matthew Jensen
Did you know that at least 30% of your emails are opened on a mobile device, most commonly an iPhone? You want your recipients to click those links on your marketing email right? Well then you better make sure that the website that they lead to is mobile friendly.
Continue readingThis One Technology Will Change Everything You Think You Know About Mobile Browsing!
Posted on 27, Sep by Matthew Jensen
If like me you are a regular smartphone user, you will be painfully aware of the inconsistency of the mobile web browsing experience. There are just too few websites out there that are optimised for mobile browsing and even those that supposedly have mobile versions are often so stripped back that the experience and content is very compromised.
Continue reading5 Compelling Reasons for Using Video
Posted on 18, Sep by Matthew Jensen
Recently I blogged about what features/technology was important to implement on a website in 2012. I omitted video for reasons I thought were sound.
A number of my videographer friends assure me that this is not the case and that video is a must have for 2012.
Continue readingWhat the Facebook is Content Marketing?
Posted on 14, Aug by Matthew Jensen
The origins of content marketing go back to customer magazines of the early 20th century. It feeds on the desire of the target market to feel informed about the products they are buying.
Continue readingThe Nostalgic Surfer
Posted on 25, Jun by Matthew Jensen
When I first visited London, it was a large city like any other I had seen, not at all like I expected, in my head it should have been more like York or Edinburgh.
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