A couple of years ago when I last wrote a blog on email marketing, roughly 26% of marketing emails were opened on a mobile device, today the average is over 50%.
Continue readingVideo Content Will It Help you?
Posted on 6, Jun by Matthew Jensen
Video content on website seems to fluctuate in popularity. So if it is vulnerable to fashion, can there be strong empirical evidence of the benefit of video content on a website?
Continue readingWebsites for the Blind
Posted on 1, May by Matthew Jensen
To develop a website that is disability friendly it is important to realise how the technology blind users employ affects website design and then rework site components such as image and link tags, form formats and even colour schemes.
Continue readingRetailers: You are doing it wrong!
Posted on 15, Apr by Matthew Jensen
While their model was being undermined, the major retailers did nothing to strengthen their USP, if anything; they actively contributed to weakening it by employing fewer less well trained sales assistants in store.
Continue readingYou Are Losing Customers Right Now
Posted on 7, Mar by Matthew Jensen
Right now, if one of your customers is searching for what you sell, using their iPad. The chances are, they are finding your mobile friendly competitor.
Continue reading15 Minutes of Fame
Posted on 6, Mar by Matthew Jensen
Last week I had the pleasure of joining the Institute of Internal Communications (IoIC) for their Annual seminar. As a guest speaker, I discussed the ways that social media websites have changed the way we engage with software and indeed changed the way it is designed.
Continue readingHow Giving it Away Pays
Posted on 6, Mar by Matthew Jensen
That principle holds true of many other service industries, it is difficult to engage a solicitor or a surveyor for the first time, because the uninitiated will have few points of reference and it will be difficult to establish quality.
Continue reading2013 The Year Everything Changes!
Posted on 15, Jan by Matthew Jensen
If you want to win traffic, this year you must generate good content! It has become a lot more difficult to predict the success of an SEO campaign.
Continue readingIn Search of The Board Portal
Posted on 3, Jan by Kishen Hawkins
Most organisations have already embraced technology to support different areas of their business – from email and CRM, to accounting and ERP; good technology just makes good sense. What is your organisation doing to put technology to use in support of your board?
Continue readingAnti Free Software Movement?
Posted on 21, Dec by Matthew Jensen
Wind the clock back a decade and we recall the unbridled enthusiasm with which we embraced Google and it’s unparalleled search and most of all it’s freeness and ethical motto “don’t be evil” Google have been at the spearhead of the opensource moment since Sun Microsystems go bought by the decidedly not free Oracle.
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