A couple of years ago when I last wrote a blog on email marketing, roughly 26% of marketing emails were opened on a mobile device, today the average is over 50%.
Continue readingAn iPad App for Sales Teams
Posted on 10, Jun by Matthew Jensen
There has been the realisation more recently that there is an opportunity to make a more professional and polished impression on customers with a branded app, preloaded with presentation materials, video content, testimonials and social media feeds.
Continue readingVideo Content Will It Help you?
Posted on 6, Jun by Matthew Jensen
Video content on website seems to fluctuate in popularity. So if it is vulnerable to fashion, can there be strong empirical evidence of the benefit of video content on a website?
Continue readingWebsites for the Blind
Posted on 1, May by Matthew Jensen
To develop a website that is disability friendly it is important to realise how the technology blind users employ affects website design and then rework site components such as image and link tags, form formats and even colour schemes.
Continue readingRetailers: You are doing it wrong!
Posted on 15, Apr by Matthew Jensen
While their model was being undermined, the major retailers did nothing to strengthen their USP, if anything; they actively contributed to weakening it by employing fewer less well trained sales assistants in store.
Continue readingHow Giving it Away Pays
Posted on 6, Mar by Matthew Jensen
That principle holds true of many other service industries, it is difficult to engage a solicitor or a surveyor for the first time, because the uninitiated will have few points of reference and it will be difficult to establish quality.
Continue reading2013 The Year Everything Changes!
Posted on 15, Jan by Matthew Jensen
If you want to win traffic, this year you must generate good content! It has become a lot more difficult to predict the success of an SEO campaign.
Continue readingAnti Free Software Movement?
Posted on 21, Dec by Matthew Jensen
Wind the clock back a decade and we recall the unbridled enthusiasm with which we embraced Google and it’s unparalleled search and most of all it’s freeness and ethical motto “don’t be evil” Google have been at the spearhead of the opensource moment since Sun Microsystems go bought by the decidedly not free Oracle.
Continue readingGoogle Maps, Back in Black
Posted on 14, Dec by Matthew Jensen
As of this week, Google Maps is back on the iPhone. Hurrah! Actually Google’s products have been a little flaky recently, the reliability of Google apps must be called into questions however the new iPhone app goes a long way to restoring faith in the Greatest internet brand.
Continue readingWhat is This… A Website For Ants?
Posted on 16, Nov by Matthew Jensen
Did you know that at least 30% of your emails are opened on a mobile device, most commonly an iPhone? You want your recipients to click those links on your marketing email right? Well then you better make sure that the website that they lead to is mobile friendly.
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