The One Thing You Can do Right Now to Make Your Life Better!


All over the world, people are working in offices and on construction sites. Most of these people will be drinking coffee, instant coffee! To be sure, many are drinking tea and for the most part, I am led to believe that tea in bags is satisfactory as a day-to-day beverage. The many millions of workers [...]

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The power of contrast


The concept of using contrast when designing for any form of media is not a new one. For a long time, it has been known that having elements of a design that stand out will draw attention to them. We can see this in lots of examples: logo design, packaging design, movie titles, web pages [...]

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If it Looks Good it Will Fly Good!

Learjet 31A In Flight

Aesthetic – Usability Effect There is an adage from the pioneering age of jet aviation which is attributed to Bill Lear, the creator of the Lear Jet. “If it looks good it will fly good.” As it turns out, in this is something of a truism. Throughout the history of flight, aircraft designs that were [...]

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What do people think when they have visited your website?

holiday picture

The Peak – End Rule Consider this experience of a sunshine holiday… So, you left your car at the long term parking, waited 45 minutes for the Bus to transfer you to the terminal, customs took ages and now it seems your suitcase is the last one off the plane. It isn’t the worst start [...]

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5 Reasons why you should still use Facebook tab apps


Almost 2 years ago, Facebook rolled out their new Timeline for pages and with the introduction of those very attractive cover photos, the apps that sit just beneath it would be especially powerful. This has not proved to be the case and empirical evidence indicates that only 0.4% of organic visitors to the timeline visit [...]

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Ryan Air, cleaning up its act

Micheal OLeary

According to this BBC article ( Micheal O’Leary CEO of Ryan Air has taken responsibility for its unnecessarily abrupt culture and vowed to make changes to avoid causing its customers the type of distress that has too often been associated with flying Ryan Air.   No doubt many of those reading [...]

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The OS That Time Forgot


The war over control of our handsets is still waging however some may say that only iOS and Android are going to make it through the other side. This is not a new thing OS wars are as old as computing.   Have you heard of a PC operating system known as Amiga? This was Commodore’s attempt [...]

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The Great Smartphone Debate

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Which is best smartphone, iPhone 5, HTC One, Blackberry Z10 or Samsung Galaxy S4?   A few months ago I had the privilege of being able to choose my new smartphone. I have never been too loyal to a mobile phone manufacturer in the past and my last two phones have been a HTC desire [...]

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