A couple of years ago when I last wrote a blog on email marketing, roughly 26% of marketing emails were opened on a mobile device, today the average is over 50%.
Continue readingAn iPad App for Sales Teams
Posted on 10, Jun by Matthew Jensen
There has been the realisation more recently that there is an opportunity to make a more professional and polished impression on customers with a branded app, preloaded with presentation materials, video content, testimonials and social media feeds.
Continue readingReally Fast Fwd
Posted on 6, Jun by Matthew Jensen
At the beginning of the year, a local rider, Luke Shelly, from Tamworth got in touch with us on our Facebook page. He was looking for sponsors to support him through the 2013 Triumph Triple Challenge. It is his début year in the challenge and he seems to be learning fast. Here are a few updates from his recent races.
Continue readingVideo Content Will It Help you?
Posted on 6, Jun by Matthew Jensen
Video content on website seems to fluctuate in popularity. So if it is vulnerable to fashion, can there be strong empirical evidence of the benefit of video content on a website?
Continue readingWebsites for the Blind
Posted on 1, May by Matthew Jensen
To develop a website that is disability friendly it is important to realise how the technology blind users employ affects website design and then rework site components such as image and link tags, form formats and even colour schemes.
Continue readingRetailers: You are doing it wrong!
Posted on 15, Apr by Matthew Jensen
While their model was being undermined, the major retailers did nothing to strengthen their USP, if anything; they actively contributed to weakening it by employing fewer less well trained sales assistants in store.
Continue readingYou Are Losing Customers Right Now
Posted on 7, Mar by Matthew Jensen
Right now, if one of your customers is searching for what you sell, using their iPad. The chances are, they are finding your mobile friendly competitor.
Continue reading15 Minutes of Fame
Posted on 6, Mar by Matthew Jensen
Last week I had the pleasure of joining the Institute of Internal Communications (IoIC) for their Annual seminar. As a guest speaker, I discussed the ways that social media websites have changed the way we engage with software and indeed changed the way it is designed.
Continue readingHow Giving it Away Pays
Posted on 6, Mar by Matthew Jensen
That principle holds true of many other service industries, it is difficult to engage a solicitor or a surveyor for the first time, because the uninitiated will have few points of reference and it will be difficult to establish quality.
Continue readingVine, Twitter and the attraction of limitation
Posted on 8, Feb by John Auger
Recently acquired by Twitter, and with a newly released app sitting pretty in the top ten iOS apps of the week, Vine has joined an already crowded marketplace when it comes to photo and video sharing services available on iOS. But what are the implications of enforcing limits on how users can create?
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